WKU XR Research Lab Privacy Policy

The WKU XR Research Lab is committed to protecting the privacy and accuracy of your personally identifiable information to the extent possible, subject to provisions of state and federal law. Other than as required by laws that guarantee public access to certain types of information, or in response to subpoenas or other legal instruments that authorize disclosure, personally identifiable information is not disclosed without your consent.


The WKU XR Research Lab Website may collect two types of general data: (1) information voluntarily provided to us by the user via submission of our contact form (name, phone number, email, etc.) and (2) automatic data collection by cookies, third-party tracking technologies, and server logs that is intended to measure engagement on our Site. The information we collect is used to better address the technological and individual needs of our users and will not be shared outside the context of our lab space.

In certain instances, links may be available to interact with throughout the site. Please be aware that we do not control nor have the responsibility for the privacy policies of external websites. For best web practices, we recommend reviewing the privacy policies of said sites before visiting.

Published Applications

In some instances, our research may be published on a digital distribution service (such as the Oculus Store) for free, personal download. No personal data will be collected from these applications, as the intent of this publication is explicitly for external access to our research.

Our applications use Oculus SDK and utilize platform services from Oculus that may collect user data. For more information, please view Oculus’ Privacy Policy.

Our applications use the Unity Engine that may collect user data. For more information, please review Unity’s Privacy Policy.

User Testing

Certain research in the lab utilizes user testing to receive feedback from the target audience of a given project. In these instances, the Western Kentucky University’s IRB guidelines regarding human subjects research are followed to ensure the safety of all parties involved.

Data collected during user testing may include:

  • Demographic information (age, gender, race, ethnicity, academic background, etc.)
  • Personal Statements (opinions, candid statements during trials, open dialogue with fellow participants, etc.)
  • Quantitative Data (Likert Scale, calculated retention and accuracy, duration of trial, etc.)

The WKU XR Lab requires all researchers involved in user testing to complete Collaborative Institutional Training Initiative (CITI) training through the university. This ensures that researchers are equipped with the proper training to ethically handle participants’ personal information. Data collection is executed in a way that is completely transparent for the participating party, including what information is being collected and how we will use it in our research. Any personally identifiable information such as participants’ names will not be collected during the testing process to maintain integrity.

To view Western Kentucky University’s Privacy Policy, please visit this link.

For questions and comments regarding the WKU XR Lab’s Privacy Policy, please fill out the form on our contact page or email us directly at xrlab@wku.edu.